Industry

B2B

Client

Skynamo

Faster ordering for field reps.

Main Project Image

One product at a time wasn't fast enough.

Skynamo's field reps place orders at trade shows and on-site visits. The existing flow required them to find a product, set a quantity, and repeat — for every single line item. At a trade show with a customer standing in front of you, that's not a workflow. It's a bottleneck. The ask was clear: let reps select multiple products and set quantities in bulk. The harder part was the packaging model. Products aren't sold by unit alone — they come in singles, inners, outers, and pallets. Bulk ordering had to handle all of that, applied across a selection, without just becoming manual data entry at a different scale. Discounts and price list switching were scoped out of the MVP deliberately. Faster ordering first. The list shifts into selection mode on long press. A contextual action bar replaces the standard navigation: Bookmark or Quantity on the left, Cancel and Done on the right. Done stays disabled until quantities are set. Tapping Quantity opens a packaging sheet: Single, Inner, Outer, Pallet, each with its own stepper and an Add all in stock shortcut for reps who already know what they want. Apply writes across every selected product at once. The header updates immediately: 3 items selected (3 outers, 10 pallets per line item added). The edge cases got as much attention as the main flow. An unsaved changes guard on cancel, a warning when modifying a selection after quantities are already set, and Undo on any destructive snackbar action.

Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #2
Large Project Gallery Image #3
Large Project Gallery Image #3

What the data showed after launch.

683 bulk actions were started in the first 30 days across 513 unique users. 116 completed. That completion rate points clearly to where the work isn't done. The funnel tells a specific story: most users who cancel do so before ever opening the packaging options sheet. Users who reach that step complete it at a high rate — the flow itself isn't the problem. The drop is earlier. The likely culprit: long press is the only entry point into bulk mode, and long press is an invisible affordance. Nothing in the UI signals it exists until you find it. A meaningful share of those cancellations are probably users who triggered it accidentally, didn't know where they were, and backed out. A visible entry point — a Select button on the list, a hint on first use — would likely move that number significantly. The packaging step works. Getting more users confidently through the front door is what's left to solve.