Designing for complexity, across mobile, web, and design systems

Designing for complexity, across mobile, web, and design systems

Anja workmode
Anja babymode

I'm a Senior Product Designer with 11 years in B2B SaaS, most recently at Skynamo, a field sales platform used by 10,000+ reps at 1,000+ companies across Southern Africa, the UK, Europe, and the US, processing $70M in monthly order value.

My work spans native iOS and Android apps, a web management system, a B2B trade portal, a catalogue ordering app, and two design systems: one in Vue for web, one in Flutter that now extends across mobile and web. I'm embedded in cross-functional teams across the full process: research, IA, interaction design, UI, implementation, and design systems.


I ask why before I ask how. Why it should be built, why this route, where it's going. Only then do I figure out how it should look.

Before Skynamo, I spent six years at Wyzetalk designing white-labelled experiences for enterprise clients across web and mobile. Before that, I worked across brand, print, and graphic design in agencies, studios, and in-house teams. That's where I learned that the details are the design, and where I developed a care for how systems fit together. The messier the problem, the more interesting the work.

My work spans native iOS and Android apps, a web management system, a B2B trade portal, a catalogue ordering app, and two design systems: one in Vue for web, one in Flutter that now extends across mobile and web. I'm embedded in cross-functional teams across the full process: research, IA, interaction design, UI, implementation, and design systems.


I ask why before I ask how. Why it should be built, why this route, where it's going. Only then do I figure out how it should look.

Before Skynamo, I spent six years at Wyzetalk designing white-labelled experiences for enterprise clients across web and mobile. Before that, I worked across brand, print, and graphic design in agencies, studios, and in-house teams. That's where I learned that the details are the design, and where I developed a care for how systems fit together. The messier the problem, the more interesting the work.

What I do

UX research · End-to-end product design · Design systems · Material 3 · Native mobile (iOS & Android) · Flutter · Vue · Interaction design · B2B / SaaS · AI-assisted design